MEGAPROJECT: SIMPLIFYING SUSTAINABLE LIVING
FOCUS AREA: GREEN CONSUMPTION
CHALLENGE: PROMOTING GREEN CHOICES THROUGH DIGITAL TECHNOLOGIES
Making green or sustainable choices are becoming increasingly important for citizens in their everyday lives, as our society attempts to make a green transition. However, while some of these choices are more immediate and obvious than others (as examples, cutting down on certain types of food or number of airline flights), other choices might be less obvious or accessible. To make this even more challenging, the total impact of (all) your consumption choices is almost impossible to figure out or calculate, and therefore many citizens have only a limited understanding of their choices in terms of sustainability impact. This challenge on “Promoting Green Choices through Digital Technologies” aims to provide citizens information on the implications of different choices in terms of sustainability impact, but also assist them in changing their consumption habits.
PROPOSED PROJECT PROBLEMS:
Calculating your CO2 footprint. While a number of website provide calculators for CO2 footprint, it remains complicated and burdensome to calculate it. Questions to answer: What factors influence your daily footprint? Which should be included for such a digital tool?
Sustainable consumer behaviour. To what extent customers/citizens incorporate sustainability behavior into their daily consumption activities? To what extent digital technologies could promote sustainable customer behavior (e.g. from product selection through product use to waste disposal)?
Promoting a resilience and sustainable society. How the creation of new, and/or further improvement of existing technologies, could change citizens' green-choices consumption habits practices? For example: Digital educational programs to further improve citizens' knowledge and awareness; Corporate citizenship practices (by organizations) to promote change in citizens green-choices behaviour; Online communities; etc.
The challenge of routines. In which everyday situation do citizens act on routines instead of new knowledge and how can technologies be helpful in these different situations. For example: During shopping in rush hour, for children’s birthdays etc., and during mobility choices in the morning, Also, practices relating to heat consumption and waste could be of relevance
Mikael B. Skov
Hanne Louise Jensen
Sociology and Social Work
Politics and Society
Business and Management